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Pop Mart Trends: Surging Store Queries & Low-Competition Niche IPs

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Trends Report1000 ResultsPublished 2026/08/04 07:55:31

Pop Mart Trends: Surging Store Queries & Low-Competition Niche IPs

Executive Summary

The Pop Mart search landscape is split between a cooling core brand and an explosive long tail. The seed keyword popmart still holds 4,090,000 average monthly searches but is down -18.3% in trendChange3m, -55.3% over 6 months, and -83.5% year-over-year. In contrast, retail-intent phrasing is surging: popmart us store (1,000 avg searches) shows trendChange3m +1,592.3%, g.3m +3,782.4%, and LOW competition (ci=2), while pop mart online store / popmart online store (3,600 avg) is LOW competition with trendChange3m +816.7%. Of 1,000 qualified topics, 172 are trending up, 480 flat, and 348 down. The export has 0 omitted topics.

Data Overview

  • Run scope: seed popmart, global market, 1,000 topics checked and 1,000 qualified/included; omittedTopics = 0.
  • Selection policy: topics ranked by score, monthly searches, 3-month growth, then keyword. All qualified topics are included.
  • Search volume: total avg monthly searches = 10,372,930; median = 70; p75 = 390; p90 = 2,900; max = 4,090,000 (popmart).
  • Score: avg = 37.0; median = 20.8; p90 = 138.6; max = 3,244.6 (popmart us store).
  • Trend direction (3m): up = 172, flat = 480, down = 348.
  • Competition: LOW = 131, MEDIUM = 117, HIGH = 661, unknown = 91. CompetitionIndex avg = 75, median = 88, p90 = 100.
  • Bids (369 topics with data): median low bid ~$111; median high bid ~$772; max high bid ~$39,457 (popmart store usa).
  • Source/depth: 999 keyword_ideas + 1 seed; 738 depth-1, 261 depth-2, 1 depth-0.
  • Data month: All 1,000 topics have latestDataMonth = 2026-06.
  • Field note: In the source schema, g3m is trendChange3m; g.1m, g.2m, g.3m, g.6m are period-over-period growth percentages.

Trend & Growth Analysis

  • Core brand cooling: popmart / popmarts average 4,090,000 searches, trendChange3m -18.3%, g.6m -55.3%, 1y -83.5%. popmart near me (301,000) is flat in trendChange3m but g.6m -45.4%; labubu popmart (201,000) has trendChange3m -45.3% and g.6m -75.4%.
  • Fast-rising retail intent: popmart us store (1,000) has trendChange3m +1,592.3%, g.3m +3,782.4%, g.6m +816.7%, LOW comp. pop mart online store / popmart online store (3,600) have trendChange3m +816.7%, g.3m +650%, g.6m +312.5%, LOW comp.
  • Collectible adjective growth: pop mart collectibles (3,600) has trendChange3m +302.8%, g.3m +229.5%, LOW comp. pop mart official store (3,600) has trendChange3m +175%, g.3m +340%, LOW comp.
  • Small-base IP explosions: popmart kakao friends (30) has trendChange3m +466.7%, g.6m +1,600%, LOW comp; zsiga popmart secret (10) has trendChange3m +300%; dimoo minions (40) has trendChange3m +200%; pop mart pooh (140) has trendChange3m +540%.
  • High-volume but mixed: pop mart blind box (60,500) has trendChange3m +49.4%, g.3m +22.2%, LOW comp; pop mart labubu (201,000) has trendChange3m +22.1% but g.6m -75.5%, HIGH comp.
  • Seasonal signals: Several holiday terms show post-holiday contraction: pop mart christmas (1,000) g.6m -91.1%; bunny christmas pop mart (50) g.6m -94.1%; dimoo christmas 2020 (40) g.6m -71.4%. With only the 2026-06 month field available, seasonality cannot be fully modeled.

Competitive & Commercial-Value Matrix

  • Competition distribution: 661 HIGH, 117 MEDIUM, 131 LOW, 91 unknown. CompetitionIndex p90 = 100.
  • Low-competition, high-volume standouts: pop mart blind box (60,500, LOW ci=29, score 194.4), popmart near me (301,000, LOW ci=12, score 109.6), pop mart official website (6,600, LOW ci=27, score 308.2), pop mart official store (3,600, LOW ci=23, score 421.1).
  • High commercial value on store terms: popmart store usa has low bid $768, high bid $39,457; popmart us store has low bid $310, high bid $11,760, LOW comp; pop mart online store has low bid $102, high bid $10,175, LOW comp.
  • High-competition but trending IPs: toy story popmart (320, HIGH ci=100, score 520.9), pop mart winnie the pooh (880, HIGH ci=100, score 356.7), pop mart x harry potter (90, HIGH ci=96, score 276.2).

Semantic Clusters

  • Store / Retail / Ecommerce: popmart us store, pop mart online store, popmart online store, pop mart official store, pop mart official website, popmart website, popmart near me, popmart store usa, popmart shop, popmart sg, popmart jp, popmart uk.
  • Core Collecting & Blind Box: pop mart blind box, pop mart collectibles, popmart full set, popmart figurines, dimoo figures, pop mart set, pop mart mystery box, popmart collection.
  • Franchise IP Collaborations: Disney/Pixar (toy story popmart, pop mart toy story, buzz lightyear pop mart), Winnie the Pooh (pop mart pooh, pop mart winnie the pooh), Minions (dimoo minions, minion popmart), Harry Potter (pop mart x harry potter, pop mart harry potter), plus popmart kakao friends, pop mart gudetama, pop mart sesame street, pop mart warcraft, pop mart clash of clans.
  • Original Designer IP Universe: dimoo family (dimoo pet, dimoo minions, dimoo jurassic park, pop mart dimoo), skullpanda (pop mart skullpanda ancient castle series, skullpanda popmart), zsiga (zsiga pop mart, zsiga popmart secret), labubu (pop mart labubu, labubu popmart), molly (molly pop mart, popmart space molly), plus duckoo, satyr rory, instinctoy, bobo and coco, hirono, pucky.
  • Local / Events / Investor: popmart marina square, pop mart macquarie, popmart queen street, pop mart highpoint pop up store, popmart westfield, 9992 hk stock price, pop mart stock price.

Prioritized Opportunity List

PriorityOpportunityEvidenceWhy
1popmart us store1,000 avg; trendChange3m +1,592.3%; g.3m +3,782.4%; LOW comp (ci=2); score 3,244.6; high bid $11,760Fastest rising, low competition, purchase-intent store query
2pop mart online store / popmart online store3,600 avg; trendChange3m +816.7%; g.3m +650%; LOW comp (ci=16); score 1,704.5High-volume ecommerce intent with low competition
3pop mart collectibles3,600 avg; trendChange3m +302.8%; g.3m +229.5%; LOW comp (ci=21); score 676.7Clear collectible buying intent, low competition
4popmart kakao friends30 avg; trendChange3m +466.7%; g.6m +1,600%; LOW comp (ci=3); score 963.2Niche IP with explosive long-tail growth and very low competition; small base risk
5pop mart official store3,600 avg; trendChange3m +175%; g.3m +340%; LOW comp (ci=23); score 421.1Official retail intent with strong growth and low competition
6pop mart official website6,600 avg; trendChange3m +115.9%; g.3m +90%; LOW comp (ci=27); score 308.2Larger volume, low competition, high CPC ceiling ($23,743)
7pop mart blind box60,500 avg; trendChange3m +49.4%; g.3m +22.2%; LOW comp (ci=29); score 194.4Largest low-competition product-intent query
8popmart near me301,000 avg; trendChange3m 0%; g.3m -18.3%; LOW comp (ci=12); score 109.6Large local intent, low competition, but flat/soft trend
9toy story popmart320 avg; trendChange3m +242.9%; g.3m +554.5%; HIGH comp (ci=100); score 520.9Strong franchise spike, but competitive
10pop mart x harry potter90 avg; trendChange3m +125%; g.3m +28.6%; HIGH comp (ci=96); score 276.2Niche collab growth, high competition, low volume

Risks & Limitations

  • No omitted topics: omittedTopics = 0, so all 1,000 qualified topics are represented.
  • Small-base volatility: Many fast-growing terms have tiny absolute volumes: popmart kakao friends (30), zsiga popmart secret (10), dimoo minions (40), dimoo pet (30). Growth percentages can exaggerate opportunity.
  • Core category decline: The seed term popmart has 1y -83.5%, g.6m -55.3%; high-volume labubu variants also show large 6-month declines. Rising long-tail terms may not offset a cooling core.
  • Missing fields: 91 topics lack competition data; bid data is available for only 369 topics.
  • Global market only: No geotarget breakdown; terms like popmart sg, popmart uk, popmart us store may encode local demand but cannot be geographically isolated.
  • Limited seasonality evidence: Only latestDataMonth = 2026-06 is supplied for most topics; 1y/2y/3y history exists only for the seed. Holiday-related keywords suggest seasonal contraction, but a full seasonality model is not possible from this export.

Action Recommendations

  1. Optimize store locator and ecommerce pages for popmart us store, pop mart online store, pop mart official store, and pop mart official website; these combine low competition, rising trends, and high commercial value.
  2. Build collection and buying guides around pop mart collectibles, pop mart blind box, popmart full set, and popmart figurines to capture high-intent collectors.
  3. Create niche IP landing pages for low-competition collabs such as popmart kakao friends, pop mart gudetama, satyr rory, and bobo and coco; these show strong long-tail growth with lower competitive pressure.
  4. Use paid search tactically for store terms with high CPC ceilings, especially popmart us store and pop mart online store, but monitor bid costs closely.
  5. Be cautious with declining core and hype terms: popmart, labubu popmart, spongebob x labubu, and pop mart labubu show heavy 6-month contractions; avoid large commitments until trend stabilizes.
  6. Target long-tail franchise combinations in high-competition IPs: e.g., pop mart toy story alien, dimoo jurassic park, zsiga popmart secret, pop mart skullpanda ancient castle series rather than broad IP terms.
  7. Re-run this mining monthly to validate small-base spikes and to separate durable growth from one-month anomalies.

popmart Trends Mining (General)

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