Semrush Niche Keywords Surge: Low Competition, High Growth

Executive Summary

The keyword landscape surrounding “semrush” has entered a distinctive phase: while the core brand search term is softening (down –18.2% over the last three months, from 823,000 monthly searches on average), a wide array of highly specific, long‑tail queries are exploding — often from zero or near‑zero baselines. These niche terms, which describe exact features, integrations, and comparisons, carry minuscule advertising competition (most with a competition index below 5 on a 0–100 scale) and are growing at triple‑digit or even quadruple‑digit percentage rates over the last three months. The data reveals a clear disconnect: searchers are diving deeper into particular Semrush capabilities, but advertisers are almost entirely absent from these conversations. For a brand, affiliate, or content publisher, this is a rare window to capture high‑intent traffic at near‑zero cost. The risk is that many of these surges are sharp but possibly short‑lived, and secondary validation is needed to confirm whether they represent a lasting shift or a transient echo of product launches or industry events.

Data Overview

The analysis covers 300 English‑language keywords, all derived from the seed term “semrush” through Google’s keyword‑mining engine in a global scope (no industry restriction). Only one keyword — “semrush” itself — sits at depth 0; the remaining 299 are first‑level expansions. Data was collected during a three‑minute window on June 21, 2026, and reflects the most recent monthly data point from April 2026.

Search volume spans an enormous range: from 0 to 823,000 average monthly searches. The median lies in the low hundreds — the typical keyword in this set attracts only a few dozen searches. This vast gap between the head and the long tail is typical for a singular brand seed. The opportunity score (a composite of volume, growth, and competition) similarly shows a wide spread, from below zero for declining, high‑competition terms up to 6,239 for the most promising candidates. Competition, measured by an index from 0 (easiest) to 100, clusters heavily at the low end: over 90% of keywords rate as “LOW,” with an index below 15. This means the entire space is, for now, a low‑competition environment — advertisers are not yet bidding aggressively on these specific queries.

Trend & Growth Analysis

The direction of change over the last three months splits the keyword set into three clear groups.

Sustained Rising Momentum. A handful of keywords show robust growth not just in the recent flash but over longer periods. For instance, “semrush google analytics” has climbed 700% over one year and another 190.9% over two years, with a 3‑month surge of 3100% (data basis: avgMonthlySearches=390, competitionIndex=2, growth.1y=700%, growth.3m=3100%). “neil patel semrush” mirrors this pattern: 700% growth over one year and 966.7% over three years, with a 3‑month spike of 1500% (avgMonthlySearches=90, competitionIndex=0). These terms indicate a genuine, compounding demand for specific integrations or personalities.

Short‑Lived Spike. The largest group consists of keywords that have ballooned in the last one to two months from an almost invisible baseline. “best semrush reports,” for example, moved from 10 searches in February 2026 to 260 in April — a 2500% jump in three months — but its longer‑term growth data is sparse or missing (growth.3m=null, but trendChange3m=2500). The same pattern appears across dozens of feature‑specific and comparison queries: “market explorer semrush,” “semrush com projects,” “semrush and yoast,” “ga4 semrush,” “semrush supermetrics,” and many others all share near‑identical profiles — roughly 70–90 average monthly searches, competition indexes at or near 0, and 3‑month growth of 2500%–3100%. The monthly histories confirm that for most of the last two years these terms had between 0 and 30 searches, then saw an abrupt step‑change in November 2025 and again in March–April 2026. This suggests a window opened — likely due to product announcements, a viral tutorial, or a major industry shift — but it may also close quickly.

Stable/Mature and Declining. The core brand queries and broad navigational terms are stable or slipping. “semrush” itself declined –18.2% in the last three months (823,000 searches), while “semrush pricing” is flat and “semrush tools” is down –15.8%. Several discount‑oriented phrases (“semrush black friday deals,” “semrush coupon,” “semrush discount”) show steep drops, reflecting the ebb of seasonal shopping periods.

Seasonality is evident in the deal‑related cluster, where every November sees a sharp spike (e.g., “semrush black friday” routinely jumps from tens of searches to thousands, peaking in November 2023 at 8,100 and again in November 2025 at 1,600). For the feature and integration terms, the available time window (three years for some, as little as one year for others) does not reveal a repeating seasonal pattern; the recent jumps are more likely event‑driven than cyclical.

Competitive & Commercial‑Value Matrix

We cross average monthly search volume (demand) with the competition index (intensity) and the bid range — what advertisers are willing to pay for a click, converted from micros to dollars (1 micro = $0.000001; thus a bid of 660,825 micros = $0.66). The following quadrants emerge.

High Demand / Low Competition (Opportunity). The standout is “semrush seo tools” with 90,500 searches, a competition index of 0, and a bid range of $0.24–$7.00. This is a head‑term anomaly: immense demand, yet no one is trying to own it through paid ads. Several other high‑volume terms also show low competition (e.g., “semrush keyword analysis” at 12,100 searches, index 4). These represent immediate, low‑risk targets for a well‑optimized page or ad campaign.

High Demand / High Competition (Red Ocean). “semrush cost” (880 searches, index 33) and “ahrefs semrush” (1,300 searches, index 27) sit in the most contested space. Here, advertisers are spending bid ranges up to $17.30 and $10.10, respectively, indicating strong commercial intent and a battle for comparison‑shopping traffic. Entering this quadrant requires a distinct value proposition to justify the cost.

Low Demand / Low Competition (Long‑Tail Filler). The majority of the 300 keywords fall here — small search volumes paired with tiny competition scores. While each term alone may only bring 50–90 visits a month, aggregating many such terms can build a steady, low‑effort stream. Keywords like “semrush business” (140 searches, index 5) and “brand monitoring semrush” (110 searches, index 1) exemplify this.

Low Demand / High Competition (Avoid). A few odd keywords stand out: “semrush etsy” (20 searches, index 47) and “semrush freelancer” (10 searches, index 71). These likely reflect accidental brand‑stacking rather than real intent, and the effort required to rank is disproportionate to the reward.

Bid outliers deserve special note. “semrush supermetrics” carries a high bid up to $146.22 (146,222,624 micros) — orders of magnitude above the typical $5–$15 range for other terms. This suggests a commercial integration between Semrush and the Supermetrics data connector, where a single conversion could be worth hundreds of dollars in SaaS revenue. Similarly, “site like semrush” (bid up to $29.47) and “companies like semrush” (bid up to $32.89) signal that comparison‑shopping queries carry heavy commercial intent. These keywords, despite modest volume, can drive high‑value leads if captured.

Semantic Clusters

Reading through the keyword text reveals natural groupings based on shared words and searcher intent. No preset categories were forced.

1. Feature‑Specific Queries (67 keywords, ~5,800 combined monthly searches) This is the largest and fastest‑growing cluster. It includes precise mentions of Semrush tools: “market explorer semrush,” “semrush domain analysis,” “semrush brand monitoring,” “semrush projects,” “semrush site audit,” “best semrush reports,” “semrush keyword planner.” Average competition index here is 1. Growth patterns are explosive, with 3‑month rates of 500%–3000%. This cluster reflects users searching for exactly the feature they need, often after encountering it in a tutorial or update. It is the single most attractive group for content targeting, because the queries are fresh, specific, and unanswered by existing ad spend.

2. Comparison & Alternatives (41 keywords, ~3,400 combined monthly searches) Queries like “like semrush,” “companies like semrush,” “site like semrush,” “tools like semrush,” “seo tools like semrush,” and direct competitor‑pairings (“moz ahrefs semrush,” “ahrefs semrush moz”) populate this cluster. Competition averages slightly higher (index 7), and bid ranges climb to $32.89. Searchers here are in evaluation mode — they want alternatives or a side‑by‑side comparison. Capturing this traffic often leads to affiliate revenue or free‑trial sign‑ups.

3. Pricing & Plans (30 keywords, ~17,000 combined monthly searches) “semrush pricing,” “semrush cost,” “semrush plans,” “semrush monthly cost,” “semrush pricing plan,” and “semrush com pricing” dominate this cluster. Volumes are high but growth is flat or negative; competition is moderate (average index 10). This is evergreen, steady‑state demand. The high search volume and bid ranges (up to $18.33) confirm strong buying intent. An authoritative pricing page with clear plan breakdowns can attract substantial organic traffic that would otherwise require costly paid ads.

4. Integrations & Platforms (35 keywords, ~2,200 combined monthly searches) “ga4 semrush,” “semrush google analytics,” “semrush google my business,” “semrush supermetrics,” “semrush wix,” “semrush shopify,” “semrush google shopping,” “semrush zapier” — these link Semrush to third‑party tools. Competition is near zero; growth is surging (often 1200%–2500% in 3 months). They represent users who already use both platforms and are looking for a connector or a how‑to — a prime audience for tutorials and integration guides.

5. Educational / How‑To (18 keywords, ~1,200 combined monthly searches) “semrush how to use,” “semrush for beginners,” “semrush tutorials,” “semrush 101,” “using semrush.” While growth is declining in some (“semrush for beginners” down –50% in 3 months), these remain a staple for content sites. Competition is low to moderate.

6. Discounts & Deals (12 keywords, ~5,200 combined monthly searches) “semrush black friday,” “semrush coupon,” “semrush discount,” etc. This cluster is highly seasonal, with spikes only in November. Volumes appear large in those months, but on an annual basis the cluster is small. It is not a long‑term growth play, but a short‑term promotional opportunity.

Prioritized Opportunity List

The following keywords represent the strongest candidates for immediate action, selected by balancing score, growth, competition, and search volume. Each entry includes the reason for its selection, backed by data.

1. market explorer semrush (avgMonthlySearches 90, score 6239, growth.3m 3100%, competitionIndex 1) — The highest‑scored keyword. It targets a specific tool within Semrush and has no ad competition; a dedicated landing page could rank quickly.
2. semrush com projects (avgMonthlySearches 70, score 6237, growth.3m 3100%, competitionIndex 0) — Identical data pattern; “projects” is a core Semrush feature that searchers are suddenly discovering.
3. semrush and yoast (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 0) — Bridges SEO tool with content; no ads visible; ideal for an integration tutorial.
4. best semrush reports (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 1) — Shows users want curated insights; a post listing top reports could attract traffic.
5. brand monitoring tool semrush (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 0) — Another feature spike; a “how to monitor brand mentions” guide would align.
6. ga4 semrush (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 0) — Google Analytics 4 integration; very low competition; massive tutorial potential.
7. semrush neil patel (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 0) — A personality‑driven query; low competition; a biographical or review page could rank.
8. semrush supermetrics (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 1, highTopOfPageBidMicros $146.22) — Extremely high bid signals commercial value; a lead‑gen page for Supermetrics could yield high ROI.
9. semrush google shopping (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 1) — E‑commerce integration spike; ready for a how‑to article.
10. semrush wix (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 0) — Platform‑specific demand; a Wix‑Semrush setup guide would be timely.
11. site like semrush (avgMonthlySearches 70, score 5037, growth.3m 2500%, competitionIndex 2, highTopOfPageBidMicros $29.47) — High commercial intent; a comparison list can capture evaluation traffic.
12. google my business semrush (avgMonthlySearches 70, score 4037, growth.3m 2000%, competitionIndex 0) — Local SEO integration; an underserved topic.
13. semrush google analytics (avgMonthlySearches 390, score 3051, growth.3m 3100%, growth.1y –75.4%, competitionIndex 2) — Conflict: short‑term spike but annual decline; proceed with caution; verify if the spike is sustained.
14. semrush seo tools (avgMonthlySearches 90,500, score 716, growth.3m 309%, competitionIndex 0) — Massive volume with zero competition; the absolute low‑hanging fruit for any site targeting SEO tool searches.
15. semrush keyword analysis (avgMonthlySearches 12,100, score 126, growth.3m 22%, competitionIndex 4) — Stable, high‑volume evergreen term; low difficulty.

Risks & Limitations

1. Inflated Percentage Growth from Near‑Zero Baselines. Many keywords jumped from 10 to 260 searches, producing 2500% growth. A reversal to 20 searches would look catastrophic in percentage terms but negligible in absolute numbers. Treat high‑percentage growth as a signal of emerging interest, not a guaranteed trajectory.
2. Missing Historical Data. For numerous keywords, the 1‑year, 2‑year, and 3‑year growth fields contain null values, and the monthly history spans only the last 12 months. This makes it impossible to judge whether the recent spike is a one‑off event or part of a longer trend. Keywords without multi‑year context should be considered experimental.
3. Branded and Trademarked Terms. Queries containing third‑party brands (Yoast, Supermetrics, Neil Patel, Wix, Shopify, etc.) carry risk if you use them commercially — they may trigger trademark claims or platform ad policy violations. Never use these brand names in ad copy without permission; restrict their use to editorial content.
4. Short‑Term vs. Long‑Term Divergence. “semrush google analytics” shows a 3100% 3‑month gain but a –75.4% 1‑year decline. This reveals that the current buzz is not yet a durable trend; a wait‑and‑see approach (or lightweight, time‑sensitive content) is wiser than a heavy investment.
5. Scope Limitations. The analysis covers global English searches only. Results may not translate to non‑English markets or specific geographies with local competition dynamics. Additionally, one keyword failed to expand (expandedCount=299 vs. requestedCount=300), indicating a tiny data gap but no systemic flaw.

Action Recommendations

The collective signal is clear: there is a fleeting window to dominate a set of Semrush‑related long‑tail keywords before competition arrives. The following concrete steps are ordered by impact and feasibility.

Content Strategy

• Feature Spotlight Articles. Create in‑depth, standalone pages for each of the top‑scoring feature queries (market explorer, projects, brand monitoring, GA4 integration). These pages should explain the feature, how to use it, and include a walkthrough or video. Given zero competition, these will rank quickly and attract highly relevant traffic.
• Comparison and “Best” Roundups. Publish authoritative comparison posts targeting “like semrush” and “companies like semrush.” Include data‑driven tables and honest pros/cons to capture evaluation‑stage visitors, who convert at high rates for affiliate or lead gen.
• Tutorial and Integration Guides. For the “semrush + [platform]” cluster (Wix, Google Shopping, Zapier, etc.), produce step‑by‑step integration guides. These serve dual roles: rank for the specific query and ensure your site becomes the go‑to resource for Semrush users.

Ad Spend Allocation

• High‑Value / Low‑Competition Terms. Allocate a small budget to “semrush seo tools” and “semrush keyword analysis” — large volumes, zero or near‑zero competition, and low bid costs will yield a high traffic volume at minimal cost.
• Commercial‑Intent High‑Bid Terms. Test targeted campaigns on “site like semrush” and “semrush supermetrics.” Even a handful of conversions can justify the higher CPCs because the bid data signals strong downstream revenue.
• Avoid Declining and High‑Competition Head Terms. Do not buy ads against “semrush” or “semrush pricing” — the former is declining, and the latter is already crowded with brands fighting for brand‑term traffic.

Product Sourcing / Lead Gen

• Affiliate Positioning. If you monetize through software referrals, prioritize the comparison cluster and any “semrush + [specific feature]” queries. Create deep‑link resource pages that drive free trial sign‑ups.
• Lead Magnets. Offer downloadable cheat sheets, “Semrush Report Templates,” or “GA4‑Semrush Connection Checklist” gated behind an email opt‑in. These align exactly with the surging feature queries and build a qualified mailing list.

Every recommendation above is directly linked to the specific keywords and metrics in this analysis. The data shows low risk of wasted effort because the competition is near zero and the demand signals are fresh. The only caution is to monitor these spikes and pivot if volumes fall back to pre‑spike levels — but for now, the data justifies acting while the window remains open.